How to get your first 30 lawn mowing clients

This guide walks you through a simple marketing order for landing your first 30 mowing clients, from telling people you know to setting up a Google Business Profile. It suits anyone starting a lawn care or yard work business with little or no budget for ads. You only need a phone, a few free accounts and some printed door hangers.

Quickly Gain Your First 30 Mowing Clients - Step-by-Step Guide, by Cayden Sommer on YouTube. 25 min 47 s.

15 chapters. Tap a step to jump to it.Chapters from the creator
Video length
25 min 47 s
Time to do it
2 to 4 weeks
Difficulty
Easy
Steps
10

What you need

Steps

  1. Tell everyone you know, including family, friends, neighbors and old coworkers, that you now mow lawns. Ask each person to pass your name on.

  2. Create a free Nextdoor business page and post in nearby neighborhoods. Reply quickly to every post where someone asks for a mower.

  3. Join local Facebook community and neighborhood groups. Post your services, answer requests and list your business on Facebook Marketplace.

  4. Print door hangers and place them on houses in neighborhoods you want to work in. Target streets where lawns look overgrown.

  5. Ask happy customers if you can put a small yard sign on their lawn. Keep it short: business name, phone number and one line about mowing.

  6. Put your business name, phone number and services on your truck or trailer. Magnetic signs work if you do not want to paint a vehicle.

  7. Build a simple website with your services, the areas you cover and a quote request form. A one page site is enough to start.

  8. Set up a free Google Business Profile as a service area business. Add your services, photos of finished lawns and your phone number.

  9. Ask every customer for a review after the first cut, while they are still pleased. Send the direct review link so it takes one tap.

  10. Repeat the whole list every week and track where each lead came from in a simple CRM. Use a free Google Voice number so calls look professional.

Tips and common mistakes

Work the list in order. Word of mouth and Nextdoor cost nothing and often bring the first few jobs fastest.

Consistency beats a one-time blitz, so post and follow up every week instead of only when work is slow.

Try to answer calls and messages the same day, since people looking for a mower often contact several companies.

Get permission before putting a yard sign on a customer's lawn, and check local rules about signs near the road.

Questions

How long does it take to get 30 clients?

It depends on your area and how often you work the list. Doing a little every week usually fills a route faster than one big push.

Do I need a website before I start?

No. Free listings on Nextdoor, Facebook and Google are enough for your first jobs. Add a simple one page site when you can.

What if I do not have a branded truck?

Magnetic signs or a simple decal on any car or trailer do the same job, and you can take them off when you sell the vehicle.

This guide was drafted from the video's details and general task knowledge. It has not been checked against the full video. Check the video and relevant product instructions before following a procedure. Report a correction.

More in Money & Office

See all