Adobe Express Brand Kit Setup // Tutorial for Beginners, by Darren Meredith on YouTube. 13 min 11 s.
- Video length
- 13 min 11 s
- Time to do it
- 20 minutes
- Difficulty
- Easy
- Steps
- 8
What you need
Steps
Open Adobe Express and find Brands in the main menu. This is where all your brand kits live.
Click to create a new brand kit and give it your brand name.
Choose where to save it. Personal storage keeps it private to you, while Projects shares it with a team.
Upload your main logo, then add a secondary version such as a white or stacked logo.
Add your brand colours one by one and paste in each hex code so the exact shade is saved.
Add your brand fonts and assign each one a role as header or body text.
Upload the graphics you reuse most, like icons, patterns or badges.
Duplicate the finished brand kit to keep a backup before you start designing.
Tips and common mistakes
Copy hex codes straight from your logo file or style guide so colours match exactly.
Set a clear header and body font pair, since mixing roles later causes inconsistent designs.
Keep logo files on a transparent background so they sit cleanly on any colour.
Duplicate the kit before big edits so you can roll back to a working version.
Questions
Do I need Adobe Express Pro for brand kits?
You can create a brand kit on the free plan, but some Pro features and storage limits differ. Check your plan before relying on team sharing.
Where do I find my hex colour codes?
Open your logo in an image editor or use an online colour picker to read the hex value. Paste that six-character code into the brand kit.
Can I use one brand kit across several designs?
Yes. Once saved, the kit applies your logos, colours and fonts to any new design so you do not rebuild the look each time.
This guide was drafted from the video's details and general task knowledge. It has not been checked against the full video. Check the video and relevant product instructions before following a procedure. Report a correction.
