Complete Brand Identity Design from Zero to Mockups | Full Tutorial, by GraphiqVibe on YouTube. 12 min 25 s.
- Video length
- 12 min 25 s
- Time to do it
- 3 hours
- Difficulty
- Medium
- Steps
- 8
What you need
Steps
Write a short brand brief first. Note the product, the target customer, the tone you want, three competitors and the words the brand should suggest. Ask ChatGPT for a draft if you are stuck, then edit it.
Sketch 10 to 15 rough logo ideas on paper with a pencil. Keep them small and loose, and include a mascot character if the brand suits one, such as a dog for a pet treats company.
Pick the strongest sketch and trace it in Illustrator with the Pen tool. Use smooth curves, close every path and keep the shapes simple enough to read at small sizes.
Rebuild the logo on a grid using circles, squares and guide lines. Align the edges and curves to the grid so the mark looks deliberate and stays balanced.
Choose a palette of one or two core colours plus two or three accents. Pick each colour, copy its hex code, and test that text stays readable on every background.
Pair two fonts: a bold display face for headings and a clean sans serif for body text. Check the pairing at large and small sizes, and confirm both allow commercial use.
Build supporting assets: a repeating pattern, a set of stickers or icons, and simple shapes taken from the logo. Save each one as a separate artboard.
Drop the logo and colours onto mockups such as a packet, a tote bag and a shop sign. Arrange the best shots on one presentation board with the palette and fonts listed.
Tips and common mistakes
Keep the palette to five colours or fewer, or the brand will look messy on packaging.
Test the logo in solid black at 20 mm wide before you commit to it.
Store every hex code and font name in one document so future work stays consistent.
Check font licences before using them in a paid client project.
Questions
How many colours should a brand palette have?
One or two core colours plus two or three accents is plenty. You can add a neutral grey or cream for backgrounds.
Do I need Adobe Illustrator for this?
It helps because vector logos scale cleanly, but free tools like Inkscape or Figma can handle the same steps.
How do I know the logo works on a real product?
Place it on a mockup early. If it disappears or clashes on a packet or bag, adjust the contrast or spacing.
This guide was drafted from the video's details and general task knowledge. It has not been checked against the full video. Check the video and relevant product instructions before following a procedure. Report a correction.
