how to get 100 mowing customers in 100 days!, by Mike Andes on YouTube. 10 min 53 s.
- Video length
- 10 min 53 s
- Time to do it
- 100 days, about 1 hour a day
- Difficulty
- Medium
- Steps
- 8
What you need
Steps
Pick a tight service area within 20 minutes of your base and list the neighbourhoods you will target. A small area lets you knock on more doors and spend less time driving.
Set clear prices for common lawn sizes and a minimum call-out fee. Put them in a simple quote sheet so you can answer fast.
Create a free Google Business Profile with your service area, hours, photos of finished lawns and a phone number. Ask your first few customers for reviews.
Print door hangers with your price for a standard cut, phone number and a short offer. Hang them on homes with long grass, not on every house.
Post in local neighbourhood groups and community boards once a week. Share a before-and-after photo and your starting price.
Ask every customer for one referral after the first cut and offer a small discount on their next mow. Referrals are the cheapest leads.
Answer every enquiry within an hour and give a firm quote on the spot. Follow up once after two days if they do not reply.
Track calls, quotes and booked jobs in a sheet each day. Double down on the method that brings the most booked jobs.
Tips and common mistakes
Aim for one new customer a day, not 100 in a week; steady follow-up beats a big one-off flyer drop.
Confirm the price and what is included before you start, so you avoid disputes over edging and clippings.
Keep a simple log of where each lead came from so you stop using methods that do not work.
Wear hearing and eye protection when mowing, and never carry fuel in a hot vehicle.
Questions
How many flyers do I need to hand out to get one customer?
It varies by area, so track your own results. Hand out a batch of 100, note how many calls you get, then adjust the offer and the area.
Do I need a website to get mowing customers?
Not at first. A complete Google Business Profile and a phone number can bring in calls, but a simple one-page site helps when people compare quotes.
What should I say when someone asks for a price on the phone?
Ask for the lawn size and any obstacles, then give a clear starting price and what it includes. Offer to confirm the final price on a quick look.
This guide was drafted from the video's details and general task knowledge. It has not been checked against the full video. Check the video and relevant product instructions before following a procedure. Report a correction.
